Goodbye Thumbs Up... Hello Trybe.

Welcome to our new brand... welcome to Trybe. It's been 5 years and we've finally come up with a name and symbol that will hopefully inspire you all to spread that positive spirit to the youth everywhere.
Why "Trybe"? Well, we believe we're a global community, spreading a positive culture wherever we go. It's spelt with a 'Y' in the name to symbolize Youth. The name 'Thumbs Up' just wasn't cutting it, and it wasn't enough to explain what it is we really do.
But the new logo mark is something special. It's a circle, which symbolizes a community, with three arrows inside. The bottom two arrows pointing at one another make up a 'T' for Trybe; the left arrow representing Trybe volunteers and the arrow on the right representing youth. The convergence of these two symbols gives an outcome of an upward arrow (the top arrow). The third arrow represents positive and successful living.
We've got a Trybe video to show you all soon, so stay tuned for more sweet news.


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